Abstract
The article examines the concept of “competitiveness” and provides the author’s own definition of this economic definition. The factors of internal and external influence on competitiveness are expanded. The dynamics of changes in the number of Ukrainian enterprises in 2012–2022 is analyzed. The activities of PJSC “Zaporizhzhia Abrasive Plant”, production volumes of the main types of products and competitiveness indicators are studied. The strengths and weaknesses of the enterprise, as well as the problems it faces, and the actions it takes to modernize are considered. The reserves for improving the competitiveness of the enterprise PJSC “Zaporizhzhia Abrasive Plant” are identified. The place of Ukraine and the United Kingdom in the global competitiveness index is analyzed. The advantages of doing business in the UK are identified and the main factors affecting the competitiveness of enterprises in both countries are highlighted. Actions to improve the competitiveness of Ukrainian enterprises are proposed.
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