Abstract
Personal branding for a content creator is needed so that there are characteristics that are remembered by followers. The development of information technology also encourages the emergence of various social media that can be used as a means of forming personal content branding creators. This study aims to analyze the personal branding carried out by creator content in the social media account Twitter @brojabrooo. This research will try to illustrate clearly the process of managing personal branding in the @brojabrooo account using the case study method.As a content creator, Jabro has done personal branding to distinguish himself from other creator content. Researchers found 8 main concepts in building personal branding in accordance with what was stated by Peter Montoya (2002). Jabro built personal branding as a content creator via Twitter and fulfilled the 8 main concepts. This can be seen from Jabro's tweet that contains a variety of content, mostly dominated by photos and videos about him. Personal branding built by Jabro is a content creator who wants to entertain netizens and consistently use East Javanese.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
