Strengthening Criteria Independence through Optimization of Alternative Value Ratio Comparisons

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Every decision maker’s internal scale is different based on a myriad of possible factors unique to that decision maker. Conflicting criteria within and between alternatives in multicriteria decision making can create negative effects within the weighting schemes and amplify preference biases and scale disparities between decision makers in a group decision context. Additionally, the weighting of group decision-making frameworks can intensify the already skewed criteria values. When making judgments against requirements, it may be preferable to reduce scale trend distortions between decision makers as much as possible. Previous research supports that certain information presentation modes can significantly reduce preference bias and strengthen criteria independence against requirements through cross alternative anchoring. This paper expands that research and proposes a new optimization model for strengthening criteria independence and consensus in group decision making. Initial results indicate the proposed optimization model can significantly reduce scale distortions and smooth comparative alternative value trends between decision makers toward strengthened group consensus. Furthermore, results support the potential and opportunity for semiautonomous group consensus processes.