Abstract
The development of township and village enterprises (TVEs) has been of strategic significance to the Chinese economy. Based on long-term, in-depth case studies of a selected number of Chinese TVEs, this research seeks deductively to characterize their strategy processes in terms of strategic perspectives and approaches and inductively reveals that a guanxi-based view helps to understand better the strategy process in these TVEs. Overall, the strategy process in these TVEs appears as an amalgam of an outside-in perspective and a deliberate approach, with guanxi being pervasive throughout the strategy process.
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