Abstract

ABSTRACT Based on the cognitive appraisal theory of emotions, we investigated the impact of AI usage on individuals’ positive and negative emotions as well as their proactive behaviour. Through a survey study conducted in China among 203 employees who have work experiences with AI with a one-month interval, we revealed the influence pathway between AI usage and proactive behaviour, which is mediated by two types of self-conscious emotions: pride and shame, and the satisfaction of competence need can moderate the relationship between AI usage and pride. The theoretical and implications of this study were discussed.

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