Abstract
One of the private hospital successful implementation the National Health Insurance with cost efficiency without neglecting the quality of service is An-Nisa Hospital. This study aimed to finding out the strategy of An-Nisa Hospital in the implementation of the National Health Insurance with Balanced Scorecard. The research was conducted in May 2018 using qualitative approach. Data was collected through in-depth interview to 7 informants from hospital and 2 informants from BPJS Kesehatan. The subjects were selected purposively and the data was analyzed using thematic analysis. The results show that there are several strategies that have been developed and implemented, including: adding types of services, increasing the capacity of inpatients and polyclinics, increasing doctor practice slots, completing medical equipment, applying the principle of low cost and increasing working capital, choosing JKN patients as target market, develop 5 values propotition, complaint management, develop standard operating procedures, develop drug formulary and clinical pathways, carry out operational and audit controls, build business models, form casemix teams and claim management, develop training, giving reward and good salaries, build a competitive work environments, and pay attention to employee career paths. Through this strategy, An-Nisa Hospital is able to implement the JKN Program well and still record a surplus without sacrificing service quality
Highlights
Senada dengan yang disampaikan oleh pihakBPJS Kesehatan, bahwa sejauh ini tidak dirasakan kendala dalam berkomunikasi dengan RS X, karena mereka sangat terbuka
The results show that there are several strategies that have been developed and implemented, including: (1) financial perspective (adding types of services, increasing the capacity of inpatients and polyclinics, increasing doctor practice slots, completing medical equipment, applying the principle of low cost and increasing working capital); (2) customer perspective (choosing target market, develop 5 values propotition, complaint management); (3) internal business processes perspective (develop standard operating procedures, develop drug formulary and clinical pathways, carry out operational and audit controls, build business models, form case mix teams and claim management);
Summary
BPJS Kesehatan, bahwa sejauh ini tidak dirasakan kendala dalam berkomunikasi dengan RS X, karena mereka sangat terbuka. Para pekerja perlu diberikan informasi – informasi mengenai hubungan perusahaan dengan pelanggan, proses internal serta kondisi finansial suatu perusahaan agar mereka dapat bekerja secara efektif dalam lingkungan yang kompetitif untuk mencapai sasaran dalam tujuan pelanggan dan proses bisnis internal (Kaplan and Norton, 2000). Hal tersebut senada dengan hasil penelitian yang dilakukan Saputro (2015), yang menjelaskan bahwa ada beberapa strategi yang dapat dilakukan perusahaan atau organisasi dalam meningkat kepuasan pekerja, yaitu dengan memberikan gaji (salary) yang bersifat adil dan layak kepada karyawan baik secara finansial maupun non finansial, memberikan kesempatan untuk berkembang atau promosi yang berupa golongan upah sebagai penghargaan atas kinerja karyawan, serta menciptakan lingkungan kerja yang nyaman, aman dan kondusif baik dengan atasan ataupun rekan kerja. Ucapan Terima Kasih Ucapan terima kasih yang tulus saya sampaikan kepada Lembaga Pengelola Dana Pendidikan (LPDP)- Kementerian Keuangan untuk mendanai penelitian ini, dan kepada pihak Rumah Sakit X serta semua rekan yang telah membantu penelitian ini
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