Strategy for Business Development of Tentrem Pelayanan Jasa Alsintan (UPJA) Tegaldlimo Banyuwangi

Abstract

Agricultural Equipment and Machinery Service Business (UPJA) is an area that provides services related to optimizing the use of agricultural tools and machinery to achieve business profits. The purpose of this study was to analyze the business development strategy of the machine tool service business (UPJA) Tentrem, Tegaldlimo District, Banyuwangi Regency. The methodology used is the evaluation of internal and external factors which are then mapped in the IFE EFE matrix, and then followed by a SWOT analysis to generate alternative competitive strategies and implement development strategies. SWOT analysis is used to compile strategic factors in this alsintan service business. The results showed the IFE value with a total score of 3.49 internal indicators, which means that UPJA's business is in the strong or high category. The total score of all external indicators in the EFE matrix is ​​3.18, which means that UPJA's business is in the strong or high category. Mapping the IFE-EFE matrix followed by a SWOT analysis provides nine alternative strategies and 1 strategy is chosen which has the greatest value, namely maintaining the completeness of the machineries with a value of 1.15. In conclusion, this strategy can be applied to build competitive advantage and business progress of UPJA Tentrem.