Abstract
This study examines the current status and future development strategies of television advertising regarding economic development. Firstly, it points out that the rapid development of the mobile Internet has profoundly impacted the decline in audience demographics, competitiveness, changes in ratings, and economic revenues of traditional television advertising. It then analyses the impact on the TV advertising economy of the changing social environment, the extensive use and updating of media technologies, the preferences of the millennial generation, and the rising costs and declining effectiveness of advertising. Finally, it proposes development strategies that should actively utilise the unique characteristics of TV advertising, expand advertising channels, reduce costs, and innovate content and formats. This study comprehensively analyses the challenges faced by TV advertising. It proposes strategies to address them, which are of great reference value for understanding the current development of the TV advertising market and formulating future development strategies.
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