Strategic knowledge bases in the context of discovering and creating business opportunities

Abstract

Due to the level of interdisciplinarity and complexity, knowledge management processes in organizations need to be considered from different points of view. The key area of interest of the article is systemic processes of creating knowledge bases that take into account strategic events in organizations in the form of market opportunities. Thus, the article’s main purpose is to create two models of knowledge bases, the structure and types of which are directly related to the processes of opportunity management: their discovery and creation. For the main objective thus formulated, the researchers defined the following research questions: 1) What are the information needs for creating a strategic knowledge base model in the opportunity discovery process? 2) what is the information needed for creating a strategic knowledge base model in the opportunity creation process? 3) What are the benefits and utilitarian goals for the organization from the creation of strategic knowledge bases in the context of discovering and creating business opportunities?. The detailed objectives derive from analyzing the organization's interior models and environment. The methodology used in the article is a critical review of the literature, the method of deduction in the area of generating assumptions for discovery processes and creating opportunities in the context of creating knowledge models. The results will enable extracting the cognitive knowledge of strategic knowledge bases in the context of the organization's opportunities. Furthermore, this will result in research models detailing the organization's strategic activities in opportunities and knowledge management processes, along with the specification of the potential benefits of the processes carried out (utilitarian purpose). The research results will expand the understanding of the utilitarian nature of knowledge management processes and strategic theory.