Abstract
We present a continuous‐game of two symmetric firms competing strategically to launch a new product, simultaneously or sequentially. In the timing game, where each firm decides when to launch, we consider the uncertainty of profits and that the launch is successful with a probability that can be less than one. We find that when the first‐mover advantage (FMA) is large, even with a low probability of success, one firm preempts the other deteriorating the leader's value function. The simultaneous investment dominates the sequential one when the FMA is small or when the probability is almost zero.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
