Abstract

This paper aims to identify the most attractive compensation strategies to students about to complete their undergraduate degree in Business Administration at the Federal University of Sao Carlos (UFSCar). Thus, it seeks to meet the substantial and growing demand for business management professionals by the productive sectors in the Sorocaba metropolitan area, Sao Paulo State, Brazil. Strategic compensation systems involve a balanced combination of different forms of compensation in order to achieve three main goals: to attract, retain, and motivate employees, in alignment with organizational goals. In Brazil, this practice was encouraged by the creation of Law No. 10.101 on December 19, 2000, which regulates employees’ profit sharing and company performance. The several existing compensation strategies must be tailored within the regional compensation practices, as market practices are parameters for determining the compensation mix in companies. The research method used was a survey to be a procedure for collecting primary data from individuals in line with the descriptive nature of the research. Data were collected through a questionnaire administered to students, using the Likert scale, whose measure was the degree of importance given by respondents to the surveyed items. The scale ranged from 1 to 5, where 1 was unimportant and 5 was very important. Based on the research population, the results suggest that the most attractive remuneration types are direct salary and benefits, followed by variable compensation and non-financial compensation.

Highlights

  • With the rapid changes in the macroeconomic scenario and increased competitiveness, successful companies that held competitive advantage realized that organizational success lied in the ability to generate results through human capital.Given this ability, it is possible to identify that companies need to provide a counterpart to its employees

  • This paper aims to identify the main types of attractive compensation strategies to students about to complete their degrees in Business Administration at the Federal University of São Carlos (UFSCar)

  • It seeks to meet the substantial and growing demand for business management professionals by the productive sectors in the Sorocaba metropolitan area. It is divided into five sections: the first contains the introduction; the second describes the theoretical research on the theme; the third presents the methodological aspects of the research; the fourth presents the results; and the fifth section presents the final considerations

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Summary

Introduction

With the rapid changes in the macroeconomic scenario and increased competitiveness, successful companies that held competitive advantage realized that organizational success lied in the ability to generate results through human capital Given this ability, it is possible to identify that companies need to provide a counterpart to its employees. This paper aims to identify the main types of attractive compensation strategies to students about to complete their degrees in Business Administration at the Federal University of São Carlos (UFSCar). It seeks to meet the substantial and growing demand for business management professionals by the productive sectors in the Sorocaba metropolitan area. It is divided into five sections: the first contains the introduction; the second describes the theoretical research on the theme; the third presents the methodological aspects of the research; the fourth presents the results; and the fifth section presents the final considerations

Strategic Compensation
Models and Application of Strategic Compensation
Methodological Aspects of the Research
Analysis of Results
Characteristics of the Brazilian Case
Profile of the Surveyed Sample
Attraction According to Type of Strategic Compensation
Attraction by Type of Compensation
Attraction According to Type of Compensation
Findings
Final Considerations
Full Text
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