Abstract
The article examines strategic approaches to the analysis of external and internal factors of the business concept, which makes it possible to formulate further tactical and strategic goals, as well as adjust the initial vision, balance it with specific existing facts in conditions of high uncertainty. The comparative analysis of external and internal factors of classical business models is carried out. The advantages and disadvantages of the selected methods of business modeling of innovative development are determined.
 The qualitative analysis of such business models as SNW-analysis, SWOT-analysis, and MCC matrix is considered, carried out. The assessment of the methodology from the point of view of optimization of implementation in the conditions of innovation space of “VUCA world” – the world without landmarks.
 It is emphasized that according to the requirements of the world of VUCA, SWOT-analysis and MCC matrix can be called more universal. SNW-analysis should be considered as a deep and detailed study of the results of SWOT-analysis.
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