METHODOLOGICAL APPROACHES TO ASSESSING THE EFFECTIVENESS OF INVESTMENT SUPPORT FOR THE INTELLECTUALIZATION OF ENTERPRISES

Abstract

The article analyzes the features of evaluating the effectiveness of investment support of intellectualization of enterprises. The features of the development of the concept of intellectualization of enterprises are substantiated. It is determined that the intellectualization of the economy affects economic growth and competitiveness directly and indirectly. It is substantiated that the combination of information and communication technologies with intellectualization allows enterprises not only to optimize their activities, but also opens the way to new opportunities for creating value, innovation and sustainable development in a rapidly changing business environment, which necessitates proper investment support for the intellectualization of enterprises. The main aspects of investment support of intellectualization of enterprises are defined. A model for assessing the effectiveness of investment support for the intellectualization of enterprises has been substantiated, which provides a structured approach to assessing the effectiveness of investment support for the intellectualization of enterprises, helping to understand the impact of technological innovations on business processes and economic results. As a result of the study, the following conclusions were made: (1) the use of a systematic approach to evaluation allows you to find out not only the financial aspects, but also the impact of intellectualization on various areas of business, such as production, marketing and customer interaction; (2) taking into account key performance indicators allows you to specify goals and objectively measure the achievement of the tasks set by the enterprise in the field of intellectualization; (3) consideration of innovative approaches to evaluation allows you to get a more accurate picture of the impact of intellectualization on the enterprise; (4) taking into account the qualitative and quantitative aspects of evaluation makes it possible to understand not only financial indicators, but also the social and strategic impact of intellectualization on the enterprise; (5) constant updating of methodological approaches reflects the need to adapt to a rapidly changing environment and the development of new tools for assessing the results of investment support for the intellectualization of enterprises.