Abstract
Tobacco has been a leading crop for farmers in Temanggung Regency for decades, but since the 2000s tobacco yields have not been able to improve farmers' welfare. The economic welfare of tobacco farmers is increasingly disappearing, even though farmers are faced with the problem of basic needs that cannot be delayed. This research needs to be conducted considering the economic condition of tobacco farmers which continues to decline in Temanggung Regency from time to time. The purpose of the research was to find the right strategy to improve the welfare and economy of tobacco farmers in Temanggung Regency. This research uses an analytical descriptive approach that uses primary and secondary data. Primary data was obtained through interviews, observations, focus group discussions, and documentation. Secondary data was obtained from books and journals. The data obtained was used to develop strategies based on SWOT analysis. The results of the SWOT analysis compiled obtained diversification strategies include shortening the dried tobacco marketing chain, increasing tobacco festivals in collaboration with tourist villages, making tobacco-based vegetable pesticides, and establishing tobacco cooperatives or farmer groups capable of managing the sale of dried tobacco from farmers.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
