Abstract
Reffering to the regulation of the Lumajang Regent number 79 of 2014 about the spread of tourist destinasion, each sub-distric must has a tourism village. So with this regulation Lumajang has 21 tourism village and one of them is Pasrujambe Village. Pasrujambe Village was designated as a tourism village based on the delibration of all village in Pasrujambe Sub-distric, because the village has potentials of tourism like waterfalls, agriculturan land, grebeg nusantara event etc. But now the tourism potentials has not been maximized for tourism activities, so until now Pasrujambe village has not many tourist. The tourism potentials in the village has the oppotunity to be developed to become a tourist activity like something to do, something to see and something to buy. So to achive this develompent requires a strategies based on the avilable potentials and this reasearch does it. The development srategies fromulated iis expected to have an impact such as increased tourist visits, increased local community pasticipation and optimalization tourism potential in the village. The data used in this research are primary and secondary. In this reseacrh observation, interview and literature studies are used to collect data in the reseach location. Descriptive qualiataif and SWOT analysis were used to analyze the data in this research.This research found that potentials of Pasrujambe Village is devided into three categories namely natural-based, culture-based, and artifical human-based. The strategies were devided into four categories are SO strategy with five strategies formulated, WO strategy with four strategies formulated, ST strategy with four strategies formulated, and WT strategy with three strategies formulate.
 
 Keywords: Pasrujambe Tourism Village, Tourism Village, Develompmet Strategy
Highlights
Kabupaten Lumajang secara administratif termasuk pada salah satu bagian dari wilayah Indonesia yang tergabung dalam Provinsi Jawa Timur
Pasrujambe Village was designated as a tourism village based on the delibration of all village in Pasrujambe Sub-distric, because the village has potentials of tourism like waterfalls, agriculturan land, grebeg nusantara event etc
The tourism potentials has not been maximized for tourism activities, so until now Pasrujambe village has not many tourist
Summary
Hal ini menjadi momok bagi wisatawan, sehingga wisatawan biasanya enggan untuk berkunjung ke daya tarik wisata yang jauh dari pusat kota karena rasa takut mereka terhadap wilayah yang cenderung sepi seperti pedesaan, dengan kata lain citra Kabupaten Lumajang terhadap fenomena tindak kriminatlitas begal dan sejenisnya masih kurang baik terlebih pada lokasi yang cenderung sepi dan diarea pedesaan. Desa Pasrujambe memiliki kapasitas variasi potensi yang cukup menarik sebagai produk wisata unggulan antara lain tiga air terjun, kesenian karawitan dan jaran kencak, kirab grebeg nusantara, area air suci watu klosot, lahan pertanian serta hasil olahan petanian.
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