Abstract

The article addresses the essence and peculiarities of state regulation of elite sport functioning in China. The elite sport in China holds pride of place in social life – politics, economics, international relations.
 It is shown that all activities in the field of sport, including the elite sport, are regulated by the Law «On Sports of the People's Republic of China». In China, state regulation plays a significant role in elite sport functioning and development, one of the main instruments of which is the state budget. The highest governing body for sports development in China is the General Administration in Sports Affairs, which is headed by the President of the NOC of China. At the state level, a set of measures aimed at effective elite sport functioning and development is being developed and implemented. It should be noted that centralized management with strict administration of sports development in China has made sport too regulated and unattractive in market conditions. Therefore, in 2014 the government formulated a plan to accelerate the development of the sports industry, stimulate sports engagement, increase the social significance of sport called “Measures to accelerate the development of the sports industry and promote sports engagement”. The program takes into account the implementation of a new state innovation strategy for elite sport development, which envisages investment in infrastructure, human resources, and research services in this area. According to this plan, the tax for large corporations that finance sport is reduced from 25 to 15%, whereas for the most active sponsors of sports – up to 3%. This plan has greatly contributed to the expansion of commercialization and professionalization of Chinese sport, attracting sponsors, especially for such sports events as football and basketball.
 The conducted study has revealed that the Chinese government is making serious efforts for the successful and dynamic development of elite sport in the country. State regulation in this field of sport is characterized, above all, by the presence of special legislation, a system of state bodies with powers, a mechanism of regulation and control. One of the most peculiar features of the modern Chinese system of elite sport is the transition from an extensive model of development to an innovative one.

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