Standard and Extended Conceptual Metaphor Theory

Abstract

In the chapter, I describe the main features of what can be taken to be “standard” conceptual metaphor theory (as proposed by Lakoff and Johnson 1980, 1999), alongside what can be called extended conceptual metaphor theory (as proposed by Kovecses 2020). Extended conceptual metaphor theory differs from the standard view in two ways; namely, in that it is not only a cognitive theory of metaphor but it has a strong contextual component, and that it views each conceptual metaphor as existing not only on a single level (that of domains or frames) but simultaneously existing on four hierarchical levels of schematicity (those of image schemas, domains, frames, and mental spaces).