Abstract
There has been a lot of research done on “Western” politicians and political systems with regard to political marketing. But what about other countries, especially those that possess a different political standard? This article seeks to address one particular Russian politician: Vladimir Putin. He rose from obscurity to become Russia's second president (after Boris Yeltsin). Two presidential elections form the focus of attention, 2000 and 2012. The aim is to discover the consistencies and breaks in the manufacturing of Putin's political image and reputation. A number of breaks and continuities were discovered in terms of how Putin is marketed. This seems to be a reflection of the changes taking places in Russia's political environment, which then needs to be taken into consideration when political marketing is conducted.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
