Abstract
The emergence of groups of rogue Republican strategists, such as the Lincoln Project, openly campaigning against the party candidate, Donald Trump, was a unique feature of the 2020 U.S. presidential election. This study content analyzes Twitter campaign messaging (N = 2,317) by two prominent super PACs, the Lincoln Project and Republican Accountability Project (RAP), as they sought to mobilize disaffected republicans and conservative voters against Donald Trump, during the 2020 presidential election. Findings highlight patterns of messaging that support existing research on campaign communication, as well as departures from findings seen in prior work. Further, results showcase patterns of campaign messaging on social media platforms that may be particularly effective at eliciting audience engagement.
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