Abstract
This paper examined the fulfillment of shar’i sportswear facilities for Muslim women, with a case study in Living Sports Hijab. The main question in this research is how Muslim women's activities to exercise in public spaces are fulfilled by shar’i sportswear from Livigi Sports Hijab? To answer this question, the authors collected data through interviews, literature studies, and combined it with online data. This article examined by using a qualitative descriptive method. The results of this study that Livigi Sports Hijab is one of the best brands in Indonesia that provides shar’i sportswear facilities for Muslim women. The presence of Living Sports Hijab not only gives Muslim women freedom to exercise in public spaces but also supports Muslim women to maintain their health by exercising. This showed that women have the same rights as men to use public spaces as access to exercise. In addition, Living Sports Hijab also spread Islamic da’wa through social media accounts and through shar’i sportswear. Not only around Islamic da'wa, but also shared campaign to become a strong Muslimah. Thus, the conclusion of Living Sports Hijab as the object of this study showed that Muslim women also negotiate public spaces for exercise. Therefore, this paper contributes to enriching new discourses related to Muslim women, public spaces, and Islamic da’wa in the contemporary era.
Highlights
Abstrak: Tulisan indi mengkaji tentang pemenuhan fasilitas pakaian olahraga shar’i bagi Muslimah, dengan studi kasus pada Livigi Sports Hijabs
Based on some of these opinions, it can be seen that a Muslimah can be in the public space, but still obey the binding Islamic syari'at rules
Based on the above phenomena, this paper argues that the emergence and extension of the shar’i sportswear trend was initiated by the development of discourses on advice on maintaining health, negotiating Muslim identities and discourse on Islamic da’wa, both through the Islamic market and the expression of religious identity
Summary
The practice of shar’i sports is popular within Muslim women in Indonesia. Many Muslim artists and other Muslimah figures have begun to popularize shar’i sports activities and are equipped with their clothes. Muslims in urban areas are seen through the communication and social patterns that are built, for example attending recitation in luxury places, having certain clothing trends, using halal cosmetic products, consuming Islamic medicines, and practicing the concept of shar’i while exercising. This shar’i sportswear trend, apart from appearing in line with the increasing Muslim population in urban areas, the authors assume that shar’i sportswear trend has a relationship to gender mobility in the public sphere. To know more clearly about the phenomenon of shar’i sportswear, this article will answer some of the assumptions above
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