Speech Clichés In Creolized Internet Memes

Abstract

The article examines the speech clichés of the verbal part of Internet memes. Internet memes are a new social phenomenon. They are popular on the Internet, on social networks, and are of great interest for linguistic research. Memes testify to clip thinking, the property of which is the desire to obtain information as quickly as possible and without much effort, to understand what is depicted or written. Clip thinking is visual, quick, but superficial thinking. It is noted that the term “speech cliché” does not have a single definition. This concept includes proverbs, sayings, aphorisms, phraseological units, catchwords and expressions, advertising slogans, and slogans. An attempt is made to trace the reasons for the destruction of clichés. Methods and means of cliché transformation leading to the emergence of new meanings of the Internet meme are considered in detail. It is noted that the main method of destroying clichés is a language game. The ratio of the meanings inherent in the image and the text gives the meme a comic effect. Most Internet memes contain elements of humor, which is a tool to draw attention to pressing problems of our time and a way to creatively and wittily express one's attitude towards them. The factual material testifies to the fact that there is a new attitude towards the Russian language as a form of expressing one's creative potential. At the same time, it is noted that creolized texts are characterized by a tendency to destruction of authority.