Spatial distribution of participation in boycott calls: a study of tourism destination boycotts associated with animal abuse

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ABSTRACT Boycott is a form of protest that has been employed worldwide to challenge policies and alter behaviour that is perceived to be unacceptable. However, few studies have addressed tourism boycotts, particularly factors that influence participation from a spatial perspective. Utilizing tweets that were posted calling for the tourism boycott of China, Kerala, South Africa, and Spain, this paper analyses the spatial distribution of boycott calls. Proximity associated with awareness, local politics, changing ideologies, access to the boycott space, and concern about the boycott trigger is observed to contribute to the spatial distribution of participation in the boycott calls.