Sound from the cloud: Metamorphoses of technical and artistic paradigms in the social reception of sound and music

Abstract

In this paper on the example of the cloud I intend to research and analyze the changes of artistic paradigms and practices in music that occurred due to the technological development, digitalization process and implementation of new media. With the rapid growth of technology and its immersion in digital screen culture, reality has become virtual and augmented, moving our perception to a different, new perspective-the cloud perspective. Sound from the cloud represents a new category of the production, distribution, consumption and perception of sound, the new sound/cloud discourse. This is the case of sound coming from virtual space, but due to the development of new devices and mobile phones it does not require the connection of the consumer to the computer, but is already connected through the mobile and omnipresent Web. The purpose of this paper is to focus on the impacts achieved in the field of music by the system of recording and sound reproduction and digital technology, as well as to analyze some theoretical issues provoked by these changes. The special focus of the research is an innovative artistic practice which has developed parallel with technological development, digital consumption and listening habits, contrary to artistic experience. This paper should confirm that the rapid and intensive development of technology and devices is developing a new space and intimate connection between authors, prosumers and consumers. The research should also confirm the hypothesis that the cloud is an entity, an autonomous system, a live organism in constant change, dependent and in a constant process of interaction.