Abstract
This scientific article is devoted to the research and analysis of the development of the gaming industry at Sony. The study attempts an in-depth analysis of the multifaceted aspects of the development and evolution of the gaming business within this company, starting from its first steps in the gaming market, and up to the current situation in the entertainment industry.The article includes a historical overview of the development of Sony’s gaming department, from the release of the company’s first game console and the development of franchises, to the release of the latest game consoles and iconic games. The study also examines key strategic steps taken by the company in the gaming business, including an emphasis on exclusive content, partnerships and the promotion of online services.
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