Abstract
It is a new development concept for the current food marketing to promote the enterprise's food marketing by means of mass sports games. In this study, with an overview of the sports marketing, it analyzes the present situation and the existed questions of Chinese sports nutrition food marketing, putting forward the implementation strategy of food marketing and management of mass sports games.
Highlights
In today's highly competitive era, enterprises are faced with the changing external environment and different competitors
The implementation strategy of food marketing and management of mass sports games: According to the process planning of sports marketing, the target system of food's sports marketing should be based on the enterprise's own internal and external environment with full investigation and understanding, including the development situation of the industry, the status of competitors, the enterprise's own strengths and weaknesses and soon (Fig. 2)
Sports game is a natural place in consumer's psychological mind, enterprises can contact with consumers closely through the sponsorship of sports, sports advertisement, sports public relations and other forms of contact, they can make close
Summary
In today's highly competitive era, enterprises are faced with the changing external environment and different competitors. The enterprises stand with the need of developing themselves, considering how to make reasonable use of sports marketing to achieve the desired objectives, which needs to have creative understanding towards sports marketing (Coulson et al, 2001). Enterprises take advantages of social influence of sports resources in the modern social life as well as the positive images, so as to establish good social images of enterprises, improve enterprise's brand awareness, improve the enterprise's public relationship, increase the enterprise's sales of product, so they combined the product, brand, the image of corporation and culture and son on with sports resources ingeniously, making full use of the other marketing communication tools with integration marketing to achieve the goal of the enterprise's marketing (Brday et al, 1979). The market of sports as a special market, its marketing activities should be fully considered about its particular aspects
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