Abstract
To investigate citizens’ participation behavior in the lottery under the influence of the license plate lottery policy (LPLP) and to guide them to participate in the lottery rationally, this paper, based on social psychology and combined with the theory of planned behavior, divides citizens into citizens with cars in their households and citizens without cars in their households. This study then separately constructs structural equation models, sets perceived car necessity (PCN), perceived behavioral control (PBC), attitude toward car ownership (ATT), and subjective norms (SN), respectively. These four psychological latent variables were used to analyze the participation behavior of different categories of citizens in the car lottery from the perspective of psychological factors. Our empirical study found that there are significant differences in age and the number of people living together. The mechanism of their intention to participate in the car lottery and the psychological factors are different. The psychological factors affecting the intention of people with a car and people without a car to participate in the car lottery are SN > ATT > PCN > PBC and ATT > SN > PBC, respectively. Our research results can help to identify the internal factors and mechanisms that influence citizens’ intention to participate in the car lottery and help government administrators to optimize the LPLP.
Highlights
Wang used the theory of planned behavior as the basis of his research to explore the gap between intention and environmental behavior in waste separation policy in China, and the results showed that perceived policy effectiveness and actual behavioral control had a positive effect on behavioral intention, implementation intention, and environmental behavior [23]
The effect of subjective norms (SN) on BI is much higher than perceived car necessity (PCN), perceived behavioral control (PBC), and attitude toward car ownership (ATT), which indicates that SN plays a major role in the participation behavior of citizens whose families own cars in the car lottery; PBC, ATT, and SN have significant positive effects on the BI for people without a car in their family, and the effects of these three items on the intention to participate in the car lottery are approximately the same, which indicates that
It is suggested that the management department should strengthen the publicity of rational participation in the license plate lottery policy (LPLP) and the use of public transport and green transport to reduce the subjective normative effect of other participants on public participation in car purchasing; The comfort and convenience of travel brought by owning a motor vehicle is the main factor influencing the participation in the car lottery for citizens whose families have cars and those whose families do not have cars in the
Summary
In 2011, launched the license plate lottery policy (LPLP) for citizens who would like to purchase passenger vehicles to stabilize the newly issued license plate registration number at 100,000 vehicles per year [4]. Since the implementation of the LPLP, the number of lottery participants has increased, while the winning rate has rapidly decreased due to the total volume control of the issued license plate. In 2014, the Beijing government added the license plate queuing policy for new energy vehicles (NEV) registration to the LPLP, providing an alternative way for citizens with urgent car needs to obtain a license plate quota [6]. Under the influence of the government’s incentive policy for NEVs, a larger number of license plate applicants have shifted to the NEV one, making the queue for the purchase of new energy vehicles grow rapidly.
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