How Consumer?s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector

Abstract

The foremost purpose of current study is to examine the role of subjective norms, perceived behaviour control and attitude on the purchase intention of the customers of telecommunication companies of Malaysia. Data were collected form the managers of the customer relation and SPSS was used for analysis. The findings exposed that positive links among the subjective norms, perceived behaviour control and attitude with the purchase intention of the customers of telecommunication companies of Malaysia. How to Cite this Article Pubmed Style Mohd Shukri Ab Yajid, Johar MGM. Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication SRP. 2020; 11(1): 982-994. doi:10.5530/srp.2020.1.125 Web Style Mohd Shukri Ab Yajid, Johar MGM. Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication http://www.sysrevpharm.org/?mno=128594 [Access: March 29, 2021]. doi:10.5530/srp.2020.1.125 AMA (American Medical Association) Style Mohd Shukri Ab Yajid, Johar MGM. Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication SRP. 2020; 11(1): 982-994. doi:10.5530/srp.2020.1.125 Vancouver/ICMJE Style Mohd Shukri Ab Yajid, Johar MGM. Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication SRP. (2020), [cited March 29, 2021]; 11(1): 982-994. doi:10.5530/srp.2020.1.125 Harvard Style Mohd Shukri Ab Yajid, Johar MGM (2020) Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication SRP, 11 (1), 982-994. doi:10.5530/srp.2020.1.125 Turabian Style Mohd Shukri Ab Yajid, Johar MGM. 2020. Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Systematic Reviews in Pharmacy, 11 (1), 982-994. doi:10.5530/srp.2020.1.125 Chicago Style Mohd Shukri Ab Yajid, Johar MGM. How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector. Systematic Reviews in Pharmacy 11 (2020), 982-994. doi:10.5530/srp.2020.1.125 MLA (The Modern Language Association) Style Mohd Shukri Ab Yajid, Johar MGM. How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector. Systematic Reviews in Pharmacy 11.1 (2020), 982-994. Print. doi:10.5530/srp.2020.1.125 APA (American Psychological Association) Style Mohd Shukri Ab Yajid, Johar MGM (2020) Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Systematic Reviews in Pharmacy, 11 (1), 982-994. doi:10.5530/srp.2020.1.125