Abstract
In the wake of the advancements made in civil and human rights in the twentieth century, social movements have come to be regarded as a driving force behind social change. Nevertheless, evidence demonstrates that social transformations driven by certain citizen mobilisations do not always prove beneficial to the most marginalised groups. In January 2023, acts of vandalism were perpetrated against the buildings of public institutions in Brasilia. Similarly, anti-democratic mobilisations have been observed in Colombia against the peace agreement with the FARC and in Chile against the proposed more inclusive constitution. Globally, anti-democracy and other movements that are in opposition to human rights are gaining ground, and their effects are having a detrimental impact on the environment in which organisations that are advocating for excluded sectors are operating. However, Latin American perspectives of social and behaviour change (SBC) emphasise engagement with social movements to contribute to social justice, creating alliances to amplify the voices of those most affected without interfering with the organic nature of citizen-led movements. This prompts the following inquiries: Can we categorize as social movements those with popular roots but espousing hegemonic interests? How can the Latin American tradition of social movement action and reflection inform strategies for social change? How can SBC strategies counteract anti-human rights movements and empower social movements prone to inclusion? This essay addresses these questions.
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