Abstract
Today, social media platforms are widely used by individuals, organizations, and companies who want to promote themselves and interact with different audiences. Based on a quantitative content analysis procedure, this research aimed to discover how effectively the NGOs from Brașov County, active in the social services field, use social media platforms to attract community engagement. A total score of effective use was calculated for each NGO. Our findings suggest that nonprofit organizations have low levels of effective social media use.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have