Social Media Entrepreneurs and Environmental Sustainability: Millennials in Malaysia

Abstract

The advantage of today's millennials is that the amount of information at their fingertips is almost unlimited. They may be particularly capable of looking for opportunities in the new economic environment of the era of epidemics. However, the study on social media's influence on the development of entrepreneurial skills among millennials has received little attention thus far. In addressing this gap, this study explores the influence of social media as perceived entrepreneurial skills learned by millennials. This study also emphasizes social media usage and the consequences of environmental degradation. Keywords: social media, entrepreneurship, skill acquisition eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.