SOCIAL MEDIA CONSUMPTION AS A PREDICTOR OF NARCISSISM AND EXHIBITIONISM

Abstract

The aim of current research is to examine “social media as a predictor of narcissism and exhibitionism among Pakistani youth”. It is generally observed that social media consumption is likely to predict narcissism and exhibitionism among Pakistani youth. It was a quantitative study in which survey design was used to collect the data. It was hypothesized that social media have significant contribution in predicting narcissism and exhibitionism among youth. The sample was comprised 150 university students both male and female aged raging 18-25 years. In order to collect data three scales were used includes social media scale, narcissism, and exhibitionism scale. The collected quantitative data was analyzed through SPSS version 22. The results showed that social media has a substantial role in creating narcissism and exhibitionism among youth. The usage of social media provides an opportunity to create a virtual world that supports the feelings of self-love and self-presentation. Keywords: social media, narcissism, exhibitionism, consumption, youth