Abstract
This study aims to verify the social indicators reported by the Paraná agroindustry’s cooperatives, those that show their commitment to society. This is a qualitative, descriptive study. The content analysis technique was used through the software Atlas.ti and for data analysis, se used Multiple Correspondence Analysis. The results of this study demonstrate that small cooperatives tend to disclose low-level information on accountability indicators (product and society) and average level of dissemination of labor practices and human rights. Medium-sized cooperatives tend to disclose a low level of evidence of labor practices and decent work and human rights. Large-scale cooperatives disseminate high levels of human rights. The average and high disclosure of the other aspects are not related to the size. It is concluded that the indicators most reported by the cooperatives are: Training; employment; Local community; Decent work; Society; Employee health; Human rights; Labor practices; Salary; Employed workers’ ratio; Security. From the results of the content analysis, it can be inferred that Agribusiness cooperatives in general have practices of relationship with society, seeking continuous improvement for their associates and employees.
Highlights
The mobilization of society is focused on sustainable practices and policies, a significant part of the population articulates, through actions and collections, initiatives that evidence active socio-environmental development strategies (OLIVEIRA; SILVA; FRANCISCHETTO, 2010; KASSAI; HA; CARVALHO, 2011)
Through the Atlas.TI Software, the content analysis was run to highlight the frequency of the indicators released by the agribusiness cooperatives
The objective of this article is to verify the main social indicators reported by the agribusiness cooperatives of Paraná that show their commitment to society
Summary
The mobilization of society is focused on sustainable practices and policies, a significant part of the population articulates, through actions and collections, initiatives that evidence active socio-environmental development strategies (OLIVEIRA; SILVA; FRANCISCHETTO, 2010; KASSAI; HA; CARVALHO, 2011). For the future and practices that minimize social and environmental impact by the rise of artefacts that enable the continuity of social, economic and environmental aspects, evidencing the concern with the socio-environmental aspect (MACHADO, 2010). By addressing the behavior and image of organizations facing social and environmental actions, it is possible to identify organizations as a result of a coalition of interests between different social groups (OLIVEIRA; SILVA; FRANCISCHETTO, 2010). The sustainable management process seeks, through communication with society and stakeholders, greater effectiveness in innovation, product and process management, and awakens new opportunities for growth and development in the organization (ELKINGTON, 2012; KRATEN, 2014). Social responsibility can be delineated by ethical and morally appropriate attitudes, such as an organization's commitment to society, respecting the environment, acting in a coherent and proactive manner regarding its role in society and its accountability (VELOSO, 2005; LUKE, 2013).
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