Abstract

As the increasing impact of financialization on our lives, an extensive awareness of insurance – an integral part of financial knowledge, proves ever more important. A conducted in Poland survey shows that Poles, especially women, the less educated and those living in rural areas, have very limited knowledge about insurance. In order to increase this knowledge and financial awareness, the state should not only strive to provide a proper education, but also take actions to broaden the actual level of this knowledge and foster informed financial behaviour on the part of individuals.

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