Abstract
The growing interest in community tourism development is paralleled within the European Union by a switch of emphasis away from large automatic grants to attract inward investment projects, towards small firms, and indigenous development. The promotion of small and medium enterprises by the union is on the basis that these firms provide the community underpinnings for entrepreneurship and job creation. Taking the experience of Wales as an example, the full-time equivalent employment out-turns from 216 projects are analyzed to assess job creation performance against targets. On the whole, the small and medium tourism enterprises in question were either in line with or better than their employment targets.
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