Abstract
To study the development trend of tratiditional Chinese medicine (TCM) development for the health industry with the Jiangsu Hospital of TCM as an example. The SWOT analysis was used to analyze the advantages and disadvantages, opportunities and threats of TCM. It puts forward to play the advantage for the opportunity strategy and avoid the threat strategy, to overcome the disadvantage for the opportunity strategy and avoid the threat strategy. The thoughts and outlooks of the big health industry of TCM should be brought out. So this paper puts forward some development strategies, such as adjusting the product structure reasonably, highlighting the characteristics of Chinese medicine, taking the way of differentiated development, exploring the advantages of our own resources in depth, and paying attention to the technical exchanges among industries, forming a big health industry alliance of Chinese medicine, avoiding vicious and disorderly competition. Key words: Traditional Chinese medicine; Health industry; Situational analysis
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