Abstract
PurposeThis study explores how information volume affects crowdfunding success and identifies the signals – operational transparency, past crowdfunding experience, perceived project authenticity and perceived product quality – that moderate this relationship. The goal is to provide insights into managing information overload and enhancing the probability of funding success in various information volume contexts.Design/methodology/approachData were collected from 2,681 Kickstarter campaigns and analyzed using fixed effects logit regression models.FindingsThe study reveals a curved relationship between information volume and funding success, moderated by factors such as operational transparency, crowdfunding experience, project authenticity and product quality.Practical implicationsThis study provides fund-seekers with essential insights into disseminating information effectively.Originality/valueThis study contributes to the literature by elucidating the complex dynamics among information volume, signaling types and crowdfunding success, offering a nuanced understanding of how fund-seekers can optimize their campaigns for better outcomes.
Published Version
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