Abstract
The importance of DAM in organizations where rich media and graphics are traditionally part of the core business has resulted in DAM being a must-have solution within the company. Organizations whose primary business is not centered around rich media are now, however, embarking on initiatives to create and manage digital media with the benefits of DAM becoming more widespread. This paper addresses a number of important points businesses should consider in DAM; i) What does DAM bring to an organization and why embark on this initiative. ii) The components that make up a DAM solution and how to approach implementation. iii) Where does enterprise content management fit into the equation. iv) Development of best practices within the industry and knowledge sharing. v) Uniqueness of DAM in industry and project and common themes. vi) The importance of correct business process when deploying a DAM system. vii) Current trends and the future of DAM.
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