Abstract
Shopping Convenience: A Case of Online Retailing
Highlights
The consumer in their busy lifestyle, rising income along with technological empowerment, have been looking for convenient and less time taking option of shopping activities
Authors argued that available evaluation instruments have made consumers quite sensitive towards this dimension of perceived shopping convenience
This study intended to understand the key dimensions of shopping convenience and their effects on customer satisfaction in online retail context
Summary
The consumer in their busy lifestyle, rising income along with technological empowerment, have been looking for convenient and less time taking option of shopping activities. This attitudinal change in the mindset of the consumer has been influencing their choice of online shopping mode as an alternative to brick and mortar shopping and Indian consumers are welcoming online retail in a big way. Com), the Indian online retail market is expected to grow to $ 60 billion by 2020 with CAGR (Compound annual Growth Rate) of over 30 %. There are several evidences about shopping convenience as a key driver of online
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