Abstract

Customer Relationship Management

Highlights

  • Customer Relationship Management (CRM) is a comprehensive textbook targeted at students of management especially with marketing as specialization

  • There are four chapters in this part which take us from the evolution of relationship marketing across organizations to the transition from focusing on the productto the customer

  • The various concepts and issues discussed in the first part include the adoption and growth of relationship marketing to achieve competitive advantage; amalgamation of people, processes, and technology for optimum results leading to organizational success; lifetime value of customers and shift from product centric organizations to customer centric organizations

Read more

Summary

Introduction

Customer Relationship Management (CRM) is a comprehensive textbook targeted at students of management especially with marketing as specialization. The salient features of this textbook could be broadly classified as follows: a.Detailed discussions on contemporary CRM and CRM related topics. E.Use of numerous contemporary situations and examples to help readers understand various issues and challenges in modern day Customer Relationship Management. The first part (Part 1) titled as Customer Relationship Management:

Results
Conclusion

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.