Sharing Life on the Go

Abstract

More than a one‐time initiative, this story is about a change in corporate culture. The company that for generations prided itself on permanently documenting the world around us was now exploring how it might share the fleeting realities of life “on the go.” Doug Beaudet and Carolyn Zacks reveal the origins and results of this fascinating program and suggest how it has given Kodak a new focus for the twenty‐first century.