Corporate Culture as a Tool for Competitiveness Improvement

Abstract

Corporate culture as a set of opinions, value systems and behaviour standards is unique for each organisation and represents specific character of its functions. It is apparent in behaviour, mutual interaction, self-understanding and understanding of surroundings. Knowledge of particular levels and basic elements is an essential factor for getting familiarized with this many-sided phenomenon. The objective of the paper is to propose changes in corporate culture of the analysed enterprise. The research was focused on defining the opportunity for improvement and strengthening the corporate culture in the enterprise. Internal documentation analysis of the enterprise and employee opinion survey carried out using a written questionnaire, were the basis of analysis. Changes in corporate culture of the enterprise aimed at the components of manifestation which are not so visible or are missing were proposed on the basis of gained information. The analysed enterprise and also its surrounding can benefit from the proposed changes in corporate culture. The result allowed us to familiarise with the most visible forms of corporate culture in enterprises and to propose ways how to improve and strengthen them.