Abstract
One of the most important factors that provide stable development of country and regions’ economy is efficiency and competiveness of enterprises of service sector; in such case primary attention is paid to improvement of instruments and management engineering with the aim of increasing efficiency of its economical activity. Success of service companies depends both on degree of development of market, financial and other production industries, and built image of the enterprise. In this connection, such circumstances require search for new solutions, examination of peculiarities of competiveness’ formation and management of service companies’ image. Considering the complexity and many-sidedness of the process of image managing, as well as the implications regarding conceptual bases of image managing, this article presents methodological instruments, including the procedure of multi-aspect analysis of condition of service companies’ image managing. DOI: 10.5901/mjss.2015.v6n3s2p650
Highlights
Development of internationalization and globalization of world economy, as well as modern social and economical conditions for development of regional institutes have determined the tendency of complication and enlargement of market relations, which is primarily connected with:
Competitive battle in service sector is performed and not so much between the results of the activity, but more between the opinions regarding images of the enterprises (Fomina, 2008). This means that image managing is one of the most important strategic management problems of the companies, working in service sector
We would conclude that enterprise’s image serves as a reliability index, and multi-aspect analysis of which may be performed as an addition to existing indices of competiveness of the service company
Summary
Development of internationalization and globalization of world economy, as well as modern social and economical conditions for development of regional institutes have determined the tendency of complication and enlargement of market relations, which is primarily connected with:. - with definition of intangible assets as instruments for increasing income and consolidation of competitive position of the enterprise (Yerokhina & Korchagin, 2012). All these market processes indicate the necessity of promoting services on the market together with tangible product. Competitive battle in service sector is performed and not so much between the results of the activity, but more between the opinions regarding images of the enterprises (Fomina, 2008) This means that image managing is one of the most important strategic management problems of the companies, working in service sector. Switch to such enterprise management implies formation of new theoretical and application-oriented problems, which predetermines the necessity to develop understanding of concept of service company’s image management, as well as its implementation (Vishnyakova, 2001)
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