Abstract
ABSTRACT This study identifies a sense of place attributes and the deep-rooted meanings attached to a river in a rural town in India. Tourism stakeholders are the subject of this study. Data are collected in three phases. Only a handful of studies have examined stakeholders’ sense of place in destinations that are marked by iconic rivers. By investigating this line of inquiry, this study makes a unique contribution. The results offer helpful suggestions for designing marketing strategies that can promote a strong sense of community by highlighting charismatic spaces and offer deep encounters with a unique aspect of the natural environment that holds the potential to capture the essence, character, and local pride of a town.
Published Version
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