Abstract

Arab scientists gave this sign science the name “alsimiotika”, Europeans prefer to use the term “semiology”. Americans prefer to use “semiotics”, after the American thinker and philosopher Charles Sanders Pierce have used it. Semiotics belong, whatever its label, from its origins and its methodology to structural. Semiotics is a field of knowledge that have characterized recent studies, and since its appearance it is concerned with the interpretation of the meanings, the signs, and the symbols. General semiotics is believed that it is still in its beginning, and in pre-form of evolution as a science. Said Benkrad sees the mechanism to determine the nature of the image, is to know the way through the image reaches the eye, considering that the transfer on the subject is represented by an iconic bond that suggests the relationship between the image and significance is a relation based on similarities that make both transmit without mediator.

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