Abstract
This paper is about the selection process of packaging design for liquid organic fertilizer made of chicken slaughterhouse waste in South Jakarta. The purpose of using packaging is to contain, transport, protect, provide product-related information, and market the product. The research aims to determine the most appropriate design, additional features, and the type of plastic as the liquid organic fertilizer container that applies the reverse logistics concept: refillable. Quality Function Deployment (QFD) is applied to select the best packaging type that fulfils consumers’ requirements. This QFD method analyses the features and helps to select the best design out of various liquid container designs available in the market. The results showed that the liquid organic fertilizer to be used is made of thick High-Density Polyethylene (HDPE) plastic bottle with sprays on its screw-type lid that enables the reverse logistics concept.
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