Abstract
This paper discusses the development of E-saving glass (ESG) in Malaysia by using quality function deployment (QFD) method for market transformation. This paper focuses on two objectives, i.e., (i) to investigate the suitability of the ESG in Malaysian market for customer satisfaction, product quality and manufacturer competitiveness by using systematic tools of QFD process, and (ii) the implementation of ESG by looking at factors analysis based on QFD method and Malaysian market transformation. The QFD method is utilised by a multidisciplinary team to translate a set of customer requirements (the “voice of customer” (VOC)), market research and technical benchmarking data into an appropriate number of prioritised engineering targets that could be met by a new product design.
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