SECTORAL PRIORITY OF RURAL GREEN TOURISM

Abstract

The article examines the concept of rural green tourism, its role and significance, identifies the specifics of the rural green tourism development, their impact on tourism and the economy of Ukraine. Tourism contributes to the inflow of financial resources into the country, which brings income not only to tourism firms, but also provides tax revenues to the budget, increases demand for products and services, thereby stimulating the development of related industries. One of the most prioritized is rural green tourism, as it contributes to solving social and economic problems in villages, which is characteristic of modern Ukraine. In modern conditions of the Ukrainian economy development, the structure of the tourism industry is changing due to the development of promising types of tourism, including rural green tourism. This is a specific form of recreation in the countryside, which has wide possibilities of using the natural, material and cultural potential of certain regions.