Abstract
The article determines that in the current conditions of development of the economy of Ukraine the structure of the tourism industry is changing due to the development of perspective types of tourism, including rural green tourism. The purpose of the article is to identify the features, trends and prospects of rural green tourism development. Results. One of the newest forms of tourism is rural green tourism - a priority area in the tourism industry, which opens opportunities for solving a number of problems of rural development. Rural green tourism is a specific form of recreation in the countryside, which has ample opportunity to use the natural, material and cultural potential of certain regions. In the structure of the tourist complex of Ukraine of recent years rural green tourism has become one of the leading and most attractive types of tourism specialization, which requires increase its effective development and management. The analysis of the activity of rural green tourism objects will make it possible to increase the attractiveness of rural green tourism. The development of rural green tourism in the regions of Ukraine every year becomes more powerful and one of the perspective ways of solving social issues regarding employment in all regions and their socio - economic development. The directions of rural green tourism development affect its development prospects. Value/originality. Rural green tourism is viewed from two sides: first, as a promising and attractive destination in the tourism industry, and second, as an object that will increase the potential and potential of rural areas. In the course of the study, the motivational content of rural green tourism was identified as an opportunity to extend the tourist appeal of specialized tourism. For the developing of green tourism in Ukraine promotes the study of international experience of tourism.
Highlights
Tourism is one of the modern branches of the national economy, which has socio-economic importance and is connected with the provision of tourist services, meeting the needs of consumers of the tourist market.In the current conditions of economic development of Ukraine, the structure of the tourism industry is changing due to the development of promising types of tourism, inclu-Svitlana Gutkevych, Myroslava Haba
For the effective development and regulation of rural green tourism, the Law of Ukraine “On Rural Green Tourism”, whose draft was adopted by the Parliament (Verkhovna Rada) Resolution No 2179 of November 16, 2004, should be implemented
The fulfilment of the tasks set for the regulation and development of rural green tourism will contribute to the qualitative development, organization and management of rural green tourism, as well as attracting investments in the tourism industry and economy of Ukraine
Summary
Tourism is one of the modern branches of the national economy, which has socio-economic importance and is connected with the provision of tourist services, meeting the needs of consumers of the tourist market. Rural Green Tourism: Current Trends and Development Prospects ding rural green tourism It is a specific form of recreation in the countryside, which has wide opportunities to use the natural, material and cultural potential of certain regions. Rural green tourism is gaining increasing popularity in the current conditions of tourism market development It is one of the areas of sustainable development of the tourism industry, which is aimed at the protection of Ukrainian natural and cultural and historical heritage, promotion of interethnic tolerance and encourage people to actively participate in solving their financial problems, the unemployed, and to overcome the characteristic climate of Ukraine seasonal tourist product. The active development of rural green tourism will contribute to solving the challenges facing the countryside, and to creating a competitive tourism product, taking into account regional specificity, which will allow to ensure the effective development of the recreational industry of the regions. Methods: monographic, statistical, economic analysis and abstract logic methods are used in the research
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