Abstract
Rural Entrepreneurship development set as A challenge in this scenario of globalization. 68.84 % of people live in rural areas of India, according to the 2011 Census. People in rural areas are suffering from unemployment and inadequate infrastructure facilities that can be addressed through rural entrepreneurs' growth. "Rural entrepreneurship can be defined as village-level entrepreneurship such as farming, business and acts as a powerful economic development factor." But these rural entrepreneurs are suffering from a number of problems, such as fear of risk, lack of capital, illiteracy and urban entrepreneurial rivalry. By providing job opportunities to citizens in cities, rural entrepreneurs raise the quality of life and buying power of people. In the sense of rural growth in India, this paper is an effort to explain the problems and challenges of rural entrepreneurship, artisans and potential suggestions to address the problems.
Highlights
Rural growth is more linked than ever before to entrepreneurship
2) H0: There is an relationship between rural entrepreneurs & Artisans regarding Digital Media Assistance
H1: There is no relationship between rural entrepreneurs and Artisans regarding Digital Media Assistance
Summary
Rural growth is more linked than ever before to entrepreneurship. Entrepreneurship is seen as a strategic planning intervention by organisations and individuals who promote rural development that could boost the rural development process. Entrepreneurship is recognised by the entrepreneurial tendency towards rural production as the central force of industrial growth and development without being wasted or frittered away by other factors of development. Recognizing entrepreneurship as a central driver for growth alone would not, lead to rural development and the promotion of rural enterprises. An environment that allows entrepreneurship in rural areas is what is needed. The presence of such an ecosystem primarily depends on policies that foster rural entrepreneurship. The effectiveness of such strategies, in particular, relies on the contextual sense of entrepreneurship, i.e. what it is and where it originates from
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