Abstract
This article explores the challenges of developing a website for outreachin the social sciences, specifically one specializing in popular music studiesin Northeast Mexico and South Texas. It touches on the communication models of the social sciences, including the communications and negotiations with those who developed the scientific knowledge and are now involved in the stage of outreach as well as publicists or social communication experts. The visions of theseindividuals do not always coincide with those of the website developers. While emphasizing the complexities of outreach, the article challenges the idea that it is imperative for the building of scientific knowledge.
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